Samsung Brazil released a new ad for the Galaxy S26 Ultra that dramatizes shoulder-surfing risks to spotlight the phone’s Privacy Display.
The feature narrows screen visibility from side angles through a hardware-based sub-pixel design, not a software setting, making the S26 Ultra Samsung’s first phone to use it.
Samsung Display developed the technology as Flex Magic Pixel, but Samsung’s mobile unit remains the only commercial user, giving the S26 Ultra a privacy edge over rival phones and other Galaxy models.
2026 rumors still point away from a near-term rollout: Samsung’s next Galaxy Z foldables expected this summer are not tipped to support Privacy Display, suggesting the S26 Ultra could keep the feature for the rest of the year.
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