Samsung Launches Galaxy S26 Ultra Privacy Ad in Brazil as S26 Sales Rise 29%

4 articles · Updated · PhoneArena · Jun 1

Brazil got a new Samsung campaign built around giant eyeballs stalking a man through the city until a woman activates Privacy Display on a Galaxy S26 Ultra.
Privacy Display uses a built-in black grid and selectively dims pixels to block side-angle viewing, working best at lower brightness and with app-based routines that also reduce screen brightness.
Counterpoint data cited in the report shows Galaxy S26 series sales are up 29% year over year versus the S25 lineup, giving Samsung an early boost in a smartphone market expected to shrink this year.
Samsung is also leaning on pricing to keep momentum, cutting $250 off the Galaxy S26 Ultra and offering trade-in credits of up to $720 ahead of its summer foldable launches.

Beyond marketing, what are the real-world trade-offs of the Galaxy S26 Ultra's innovative Privacy Display?

Experts are divided on the S26 Ultra. Is its privacy tech a game-changer or just an iterative update?

As a chip shortage shrinks the phone market, how is Samsung's premium-only strategy creating record sales?