Xreal Launches $299 a01 Glasses Under XBX as RayNeo Pressures AR Video Market

2 articles · Updated · Gizmodo · Jun 1

$299 is the price Xreal chose for its new a01 video glasses, launched under the new X by Xreal, or XBX, sub-brand ahead of a U.S. release in July.
RayNeo’s $299 Air 4 Pro appears to be the trigger: Xreal matched that price as competition intensifies in tethered AR glasses built mainly for large virtual screens.
The a01 packs a 1,600-nit micro OLED display with HDR10, a 50-degree field of view and a virtual 147-inch screen, while weighing 62 grams versus about 82 grams for the Xreal 1S.
Acer has also entered the segment with its $500 AR Glasses GR0, underscoring how crowded the category is becoming as brands race on price, comfort and display specs.
That rivalry signals AR video glasses are maturing into a real consumer category, even as Xreal prepares more advanced hardware such as its self-contained Project Aura.

Beyond hardware, which company's AI and software ecosystem will ultimately define our augmented reality future?

With Chinese brands dominating early market share, can Western tech giants still win the next computing platform war?