Updated
Updated · The New York Times · Jun 1
Palm Springs Sets Guinness Record With 1,037 Marilyn Monroes for Her 100th Birthday
Updated
Updated · The New York Times · Jun 1

Palm Springs Sets Guinness Record With 1,037 Marilyn Monroes for Her 100th Birthday

9 articles · Updated · The New York Times · Jun 1
  • 1,037 people dressed as Marilyn Monroe gathered beneath her giant downtown Palm Springs statue, setting a Guinness World Record on what would have been the star’s 100th birthday.
  • The turnout turned the centennial into a mass tribute to Monroe’s enduring appeal and to Palm Springs, where the city says her career began and where she long treated the desert as an escape.
  • Fans framed the celebration as personal as well as historic, underscoring how Monroe — born Norma Jeane Mortensen — still inspires distinct loyalties a century after her birth.
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A century later, is Marilyn Monroe more powerful as a feminist icon or as a multi-million dollar brand?