Player.gg Launches Game Discovery Platform This Week as Lucy James Leaves GameSpot After 12 Years
Updated
Updated · Kotaku · Jun 1
Player.gg Launches Game Discovery Platform This Week as Lucy James Leaves GameSpot After 12 Years
4 articles · Updated · Kotaku · Jun 1
Player.gg is going public this week with Summer Game Fest as its first major showcase, aiming to help players track, discover and follow games across PC, Xbox and Switch.
Lucy James is leaving GameSpot after 12 years to launch lookingfor.game on the platform, a weekly PC-game newsletter that will curate recommendations and deliver demo codes.
The pitch is a games-focused alternative to Substack or beehiiv: selected curators can publish newsletters and charge subscriptions, while users can manage wishlists, join playtests and connect with game communities.
Player.gg sits on top of FirstLook, a player-relationship platform acquired by Pragma that already supports private playtests for studios including Krafton and Remedy, giving the new service built-in developer integrations.
Will Player.gg's B2B model for studios conflict with its promise of unbiased game discovery for players?
As regulations weaken app stores, can a direct-to-developer platform truly disrupt the PC gaming market dominated by Steam?
With AI generating entire games, is a trusted human curator like Lucy James now more essential than ever for finding quality?