Apple Folds MLS Live Package Into $12.99 Apple TV Plan, Ending Standalone Season Pass
Updated
Updated · GOAL English · May 29
Apple Folds MLS Live Package Into $12.99 Apple TV Plan, Ending Standalone Season Pass
4 articles · Updated · GOAL English · May 29
$12.99 a month now gets Apple TV subscribers the full live Major League Soccer package at no extra charge, replacing the separate MLS Season Pass model.
Apple and MLS framed the shift as a permanent overhaul meant to make matches easier and cheaper to watch, including games featuring Lionel Messi's Inter Miami and the MLS Cup playoffs.
$99.99 annual Apple TV plans are also available in the U.S., alongside a 7-day trial for new subscribers and some device-purchase promotions.
Apple TV becomes the main global home for MLS, while some nationally televised U.S. matches still appear on FOX, FS1 and FOX Deportes, with TSN carrying games in Canada.
With its Apple deal ending early, can MLS sustain its viewership surge or is another paywall on the horizon for fans?
Can MLS use its Apple deal and the World Cup to finally challenge European soccer's dominance in America?