Updated
Updated · CNET · Jun 1
Apple Films Entire MLS Match With 15 iPhone 17 Pro Max Cameras, Setting Broadcast First
Updated
Updated · CNET · Jun 1

Apple Films Entire MLS Match With 15 iPhone 17 Pro Max Cameras, Setting Broadcast First

5 articles · Updated · CNET · Jun 1
  • Fifteen iPhone 17 Pro Max units captured the full May 23 LA Galaxy-Houston Dynamo match, marking the first time a major professional sports game was filmed entirely on smartphones.
  • Eight phones used native lenses in tight positions such as behind goals and beside benches, while seven were mounted behind broadcast zoom lenses that resembled $265,000 Fujinon Duvo rigs.
  • Each phone shot 1080p video at 60 frames per second, sending feeds by USB-C-to-HDMI and fiber into a mobile control room where crews switched the game in real time like a standard MLS broadcast.
  • MLS said the smaller cameras enabled angles conventional large-lens systems cannot safely or physically reach, while Apple said viewers likely could not distinguish native iPhone footage from traditional broadcast cameras.
  • The production doubles as a marketing proof point for Apple: pro-level live sports coverage can start with a $1,200 consumer phone, even if some shots still relied on costly external lenses and pro software.
With a $2 million lens budget, was the MLS 'iPhone broadcast' a genuine innovation or a brilliant marketing ploy?
As AI-powered cameras enter MLS, are traditional camera operator jobs in sports broadcasting at risk of becoming obsolete?