Pokémon Company Launches 30th Anniversary Card Set on Sept. 16

6 articles · Updated · The Verge · Jun 1

Sept. 16 is the release date for The Pokémon Company’s 30th-anniversary Celebration card set, a commemorative expansion tied to the franchise milestone.
The set will bring back rare cards that have been out of print, making older sought-after designs available again in the anniversary release.
Japanese artist YOSHIROTTEN is also contributing a new illustration style, giving the set fresh visual identity alongside the reprints.

Is Pokémon's anniversary set a collector's dream or another speculative bubble about to burst?

How will a futuristic art style redefine the value of Pokémon's most iconic classic cards?

When a children's hobby becomes a billion-dollar asset, who are these collectible cards truly for?