Samsung is rumored to split its 2026 book-style foldables into a Galaxy Z Fold 8 and a higher-tier Galaxy Z Fold 8 Ultra, reshaping the successor path from the Z Fold 7.
The move would align foldables with Samsung’s existing Ultra branding and position one model against Apple’s first foldable iPhone, which is also rumored to use a 4:3-style format.
Under the report’s scenario, the standard Z Fold 8 would be the new wider model, while the Z Fold 8 Ultra would remain the more premium flagship—an arrangement that could blur which device is Apple’s closest rival.
That naming shift could also give Samsung cover for a price increase, especially as Apple’s debut foldable is expected to launch above $2,000 and intensify competition at the top end.
Is Samsung's Z Fold rebrand a brilliant trap for Apple's iPhone Fold or a confusing misstep for its own customers?
Will Apple's $2,000+ foldable redefine the market, or will its rumored compromises make it a luxury flop?
With Samsung and Apple pushing wider screens, is the tall, narrow foldable design officially obsolete?