Apple Launches MacBook Neo, Pressuring $1,000-and-Below Notebook Market

15 articles · Updated · DIGITIMES · May 28

Apple’s MacBook Neo has sharpened competition in low-end notebooks, increasing pressure on Windows PC makers in both education and consumer channels.
That pressure stems from Apple pushing further into the sub-$1,000 segment, where Windows vendors have long dominated on price and volume.
Industry executives and analysts say the new model could force those manufacturers to respond with more aggressive pricing, product refreshes or both.
The launch broadens Apple’s reach beyond premium laptops and raises the stakes in a market where affordability drives buying decisions.

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