Honda Sun Enters Agriculture After 5 Years via ENOWA YUFUIN Partnership

1 articles · Updated · igrownews.com · Jun 1

Honda Sun, a Honda-affiliated company in Oita employing people with disabilities, is launching agriculture as a new business line through a farm-to-table partnership with ENOWA YUFUIN.
Five years of exploration had stalled because crop production alone could not guarantee profits; the ENOWA tie-up gave Honda Sun a stable premium sales channel it had lacked.
A January 2024 meeting with ENOWA YUFUIN owner Junki Hirakawa proved decisive after former Japan rugby captain Toshiaki Hirose helped connect the two through an inclusive-employment business network.
The move extends the Taiyo no Ie model beyond manufacturing, linking disability-inclusive employment with Oita's idle farmland and Japan's growing demand for local food systems.

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