Updated
Updated · The Motley Fool · May 31
Motley Fool Backs Coupang as AI Buy With $29.6 Billion Value and 24 Million Active Customers
Updated
Updated · The Motley Fool · May 31

Motley Fool Backs Coupang as AI Buy With $29.6 Billion Value and 24 Million Active Customers

6 articles · Updated · The Motley Fool · May 31
  • Coupang was pitched as a cheaper AI play after Nvidia and Micron, with the South Korean group valued at $29.55 billion against $35 billion in trailing 12-month revenue.
  • AI is already embedded across its warehouse robotics, automation, advertising, fintech and food delivery units, and the company has also launched Coupang Intelligent Cloud to build AI data centers.
  • 24 million active customers — nearly half of South Korea’s population — give Coupang a large base as faster delivery and low prices support e-commerce growth and expansion into categories such as food delivery.
  • A potential 2026 demand boost could come from South Korea’s chip boom, with Samsung and SK Hynix employee bonuses estimated at $40 billion combined, while Taiwan expansion is growing revenue by more than 100% year over year from a small base.
  • The bullish case hinges on sustained 12% annual revenue growth to about $61.7 billion in five years, which at a 10% margin would imply roughly $6.2 billion in earnings.
Can Coupang's expensive AI pivot finally deliver profits while battling giants like Temu and AliExpress?
With a massive fine and global rivals at its door, is Coupang truly an undervalued AI gem or a value trap?
Is Coupang's AI cloud the start of Asia's next AWS, or just a costly tool for its own logistics?