Updated
Updated · Retail Dive · May 28
Warby Parker Unveils First AI Glasses for Fall Launch as Q1 Revenue Rises 8.3%
Updated
Updated · Retail Dive · May 28

Warby Parker Unveils First AI Glasses for Fall Launch as Q1 Revenue Rises 8.3%

10 articles · Updated · Retail Dive · May 28
  • Warby Parker said its first Intelligent Eyewear frames will launch this fall, adding optical and sunglass models that support a broad range of prescriptions.
  • Google’s Gemini assistant and Samsung-backed Android XR power the glasses, which let wearers access information, use mobile apps and manage daily tasks.
  • Warby Parker said the frames were shaped by its New York design archive and proprietary fit data, using ultra-lightweight nylon to make them comfortable for everyday wear.
  • The launch pushes Warby Parker deeper into a crowded smart-glasses market where Meta has promoted Ray-Ban Meta stores and Innovative Eyewear has rolled out Nautica and Eddie Bauer branded products.
  • The move comes as Warby Parker sharpens its in-person and digital sales strategy after ending home try-on, with Q1 net revenue up 8.3% to $242.4 million and its first full-year net income recently reported.
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