Updated
Updated · Fox News · May 30
Chomps Launches Le Chic'ken Purse for National Rotisserie Chicken Day
Updated
Updated · Fox News · May 30

Chomps Launches Le Chic'ken Purse for National Rotisserie Chicken Day

4 articles · Updated · Fox News · May 30
  • Chomps unveiled Le Chic'ken, a rotisserie chicken-shaped purse that comes stocked with the brand's meat snacks.
  • National Rotisserie Chicken Day drove the launch, which Chomps framed as a play on the food's popularity, convenience and protein appeal.
  • Stacey Hartnett, the company's marketing chief, said the accessory is meant to blend fashion and snacking for errands or novelty wear.
  • The release extends Chomps' meat-snack branding into novelty merchandise as companies keep leaning on food-themed products to grab attention.
Is the viral chicken purse a brilliant marketing move or just a fleeting social media gimmick?
Why are everyday foods like rotisserie chicken suddenly becoming high-fashion status symbols?