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Updated · Fox News · May 30Chomps Launches Le Chic'ken Purse for National Rotisserie Chicken Day
4 articles · Updated · Fox News · May 30
- Chomps unveiled Le Chic'ken, a rotisserie chicken-shaped purse that comes stocked with the brand's meat snacks.
- National Rotisserie Chicken Day drove the launch, which Chomps framed as a play on the food's popularity, convenience and protein appeal.
- Stacey Hartnett, the company's marketing chief, said the accessory is meant to blend fashion and snacking for errands or novelty wear.
- The release extends Chomps' meat-snack branding into novelty merchandise as companies keep leaning on food-themed products to grab attention.
Is the viral chicken purse a brilliant marketing move or just a fleeting social media gimmick? Why are everyday foods like rotisserie chicken suddenly becoming high-fashion status symbols?