Samsung lifted its global foldable smartphone shipment share to 25% in Q1 2026 from 14% a year earlier, while its value share rose to 31% from 16%.
Galaxy Z Fold 7 and Z Flip 7 promotions in South Korea and Japan drove the gain, helped by improving demand in North America and parts of Europe.
The broader foldable market still contracted in the quarter, with both shipments and revenue posting double-digit declines.
Huawei remained the global leader at 40%, but its share fell from 54% as competition intensified and premium demand in China softened.
Samsung's wider international reach, especially access to North America, gave it an edge over Chinese rivals whose foldable sales remain concentrated in China.
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