Osbournes Unveil AI Ozzy Avatar for Summer 2026 Debut, Eyeing Birmingham First

7 articles · Updated · BBC.com · May 26

A hyper-real AI avatar of Ozzy Osbourne is set to appear in the US and UK by the end of summer, with Sharon Osbourne saying she wants Birmingham to host the first showing.
Two digital firms—Hyperreal and Proto Hologram—are building a version that can move, speak, answer fans' questions and pose for photos, with Sharon saying test footage shows every pore and beard hair.
Jack Osbourne said the project would be "tasteful" and that Ozzy had discussed doing something similar before his death, though the family has not yet decided whether it will be used in an exhibition, concert, film or advert.
Ozzy Osbourne died in July at 76, less than three weeks after performing with Black Sabbath at Villa Park, and Sharon said fan support since then has helped the family cope with grief.

Can an AI truly capture Ozzy's rebellious spirit, or is this just a sanitized digital puppet?

With no clear laws on digital likeness, who truly owns the AI ghost of a rock legend?