Jena Sims Says Masters Backlash Drove New Opportunities as Brooks Koepka Finished Tied for 12th
Updated
Updated · Sportsnaut · May 29
Jena Sims Says Masters Backlash Drove New Opportunities as Brooks Koepka Finished Tied for 12th
4 articles · Updated · Sportsnaut · May 29
Jena Sims said criticism of her outfits at April’s Masters boosted her engagement and created new opportunities, turning an online pile-on into a brand win.
Appearing on The Viall Files, the Sports Illustrated Swimsuit model said the reaction was unlike any prior viral moment, with fans and creators posting reaction videos and dissecting her looks.
The backlash centered on several Masters-themed outfits at Augusta, including a terry-cloth pants-and-crop-top combination that some online critics called inappropriate.
Sims said she checked with husband Brooks Koepka to make sure the attention was not affecting his tournament, and he told her the outfits were totally fine.
Koepka, a five-time major champion whom Sims married in 2022, finished tied for 12th at Augusta while Sims left with higher visibility and a fuller schedule.
Did a shared personal tragedy fuel the public resilience of Brooks Koepka and Jena Sims?
Is Jena Sims' Masters controversy a lucky break or a brilliant blueprint for modern brand building?
As influencer culture collides with golf, who gets to define tradition on the world's biggest stage?