Myriam Roche Launches 3-Part Documentary on France's 20-Year Creator Economy

1 articles · Updated · netinfluencer.com · May 29

A three-part YouTube series titled “Internet People” began rolling out in May, with episode one premiering in Paris before about 180 industry professionals and drawing on 20 interviews.
Roche built the project to fill what she saw as a missing archive of France’s creator economy, which grew from early bloggers into a multibillion-euro market without sustained media coverage or shared analytical language.
The interviews challenge a common assumption about the sector’s rise: Roche said YouTube, more than Instagram, emerged as the pivotal platform because its audiences rivaled major French media and attracted early agency investment.
That documentation gap also shaped brand strategy, she argues, leaving many smaller companies still unable to interpret social metrics or measure influencer marketing effectively even after France’s 2023 influencer law.
Roche’s media company, Les Gens d’Internet, grew from a 2020 blog into a B2B outlet reaching 80,000 monthly visitors; the documentary’s final two episodes, due in June and September, will trace the shift to TikTok-era creators and entrepreneurship.

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