Samsung Launches Galaxy A57 at Ksh 60,900 With AI Search and Creator Tools

8 articles · Updated · TechTrendsKE · May 29

Samsung has rolled out the Galaxy A57 in Kenya, pushing flagship-style AI features into the mid-range segment with prices starting at Ksh 60,900 for 8GB/128GB and Ksh 66,700 for 8GB/256GB.
The phone centers on practical AI workflows: Google Gemini via the side button, Perplexity integration, Circle to Search, AI Select, Object Eraser, Best Face and Auto Trim for faster photo, search and video tasks.
Samsung is also pitching the A57 at creators, pairing a 50-megapixel high-resolution mode, improved low-light processing, Dual Record, screen-recording overlays and drag-and-drop multitasking with workflow automation through Modes and Routines.
Ownership is part of the pitch as well, with up to six years of Android OS and security updates, Samsung Care Plus support, and LOOP FLEX financing that lets buyers pay a 10% deposit over three to 12 months.
The launch reflects a broader smartphone shift in which mid-range devices compete less on raw specs and more on AI assistance, software longevity, creator tooling and lower-friction daily use.

As AI becomes standard on mid-range phones, what will define a premium smartphone experience?

With six years of updates, will Samsung's AI features outlast its mid-range hardware's performance?

Is advanced AI enough to justify a mid-range phone with just average performance and cameras?