Ferrari Unveils 1st EV Luce With Jony Ive Design, Breaking From Its Legacy
Updated
Updated · The Verge · May 29
Ferrari Unveils 1st EV Luce With Jony Ive Design, Breaking From Its Legacy
10 articles · Updated · The Verge · May 29
Ferrari’s first electric vehicle, the Luce, arrives with a sharply un-Ferrari look and design input from Sir Jony Ive, making it one of the year’s most closely watched car launches.
Jony Ive’s styling and new interface ideas are central to the car’s identity, raising questions about whether Ferrari pushed too far from its heritage in trying to redefine itself for the EV era.
Public reaction has been sharply split, with some viewers praising the bold rethink while others strongly rejecting the design.
The launch also lands amid a broader industry question in the U.S. EV market: whether consumers still want electric cars strongly enough to support aggressive automaker pivots.
Why did Ferrari's $640,000 electric car debut in a US market that has 'overwhelmingly rejected' EVs and repealed all incentives?
Jony Ive's 'un-Ferrari' design caused a stock plunge. Has the minimalist tech aesthetic finally met its match in the passionate car world?