Lamborghini Defends Scrapping 2 EVs as Ferrari Shares Slide 8% on Luce Backlash
Updated
Updated · CNBC · May 27
Lamborghini Defends Scrapping 2 EVs as Ferrari Shares Slide 8% on Luce Backlash
4 articles · Updated · CNBC · May 27
Stephan Winkelmann said Lamborghini was right to cancel the all-electric Lanzador and an EV version of the Urus, arguing plug-in hybrids better fit its customers.
Weak EV acceptance among luxury buyers drove the shift, he said, adding innovation should not be forced on customers and that Lamborghini's move from combustion engines to plug-in models has worked.
Ferrari's first EV, the Luce, triggered the contrast: its shares fell about 8% in Milan and 5.3% in New York after Monday's unveiling amid criticism of the car's design and electric pivot.
Jony Ive designed the Luce with a minimalist, screen-heavy interior and rounded exterior, drawing attacks from former Ferrari chairman Luca di Montezemolo and Italian Transport Minister Matteo Salvini.
The episode underscores a wider retreat from aggressive EV plans across automakers as demand softens, even in the high-end performance segment.
With Porsche and Lamborghini taking opposite EV paths, which supercar strategy will ultimately win?
Is the backlash against electric supercars about technology, or the loss of their mechanical soul?