Starbucks Ties 25% of Tech Bonuses to AI Adoption Goals
Updated
Updated · Bloomberg · May 29
Starbucks Ties 25% of Tech Bonuses to AI Adoption Goals
4 articles · Updated · Bloomberg · May 29
A quarter of Starbucks tech employees’ bonuses will now depend on department-wide targets that include AI usage, according to an internal document reviewed by Bloomberg.
The change is meant to lift efficiency by pushing wider use of artificial intelligence across the company’s technology organization.
Starbucks is also measuring how many priority initiatives in its “Back to Starbucks” strategy are powered by AI, making adoption a tracked operating metric rather than an informal goal.
After its AI failed basic tasks, why is Starbucks betting a quarter of tech bonuses on its success?
Will tying tech bonuses to AI actually speed up your morning coffee order?