Updated
Updated · The Guardian · May 29
CBS Ratings Sink 87% After Byron Allen's Comics Unleashed Replaces Colbert
Updated
Updated · The Guardian · May 29

CBS Ratings Sink 87% After Byron Allen's Comics Unleashed Replaces Colbert

10 articles · Updated · The Guardian · May 29
  • CBS's late-night audience has now fallen 87% since Byron Allen's "Comics Unleashed" took over Stephen Colbert's former 11:35 p.m. slot, worsening from the roughly 85% drop reported after its debut.
  • 995,000 viewers watched the first half-hour premiere, with 116,000 in adults 18-49, leaving the show behind NBC's "The Tonight Show" at 1.5 million and ABC's "Jimmy Kimmel Live!" at 1.6 million.
  • Allen has said he is not trying to replace Colbert or keep his audience; under the CBS arrangement, he keeps most ad revenue while effectively renting the slot and making few creative changes to the long-running syndicated format.
  • The replacement followed Colbert's exit from a show that had dominated ratings, turning the programming shift into a test of whether CBS prioritized merger politics and cost structure over late-night audience retention.
Is Byron Allen's profitable but low-rated show a bold new future for late-night, or just a temporary fix for CBS?
With dismal national ratings, can claimed local market success prove Allen's revolutionary TV model is the real winner?