Wix Weighs 1,000 Job Cuts as AI Pressure and 50% Stock Slide Deepen

3 articles · Updated · CTech · May 26

Avishai Abrahami told staff Wix is reviewing “structure, priorities and costs,” after reports said the company may cut about 1,000 jobs—roughly 20% of its workforce.
Nearly 50% of Wix’s market value has vanished since the start of 2026, while first-quarter operating expenses jumped 50% to $423 million and the company posted a $57.5 million net loss.
5,277 people worked at Wix at the end of the first quarter, with more than 60% based in Israel, making the potential cuts the largest in the company’s history.
Base44, Wix’s AI coding platform, reached a $150 million annual recurring revenue run rate in May, but that growth has not offset investor fears that AI will erode demand for traditional software tools and large teams.
$1.6 billion in share buybacks and heavy marketing spending, including two Super Bowl ads, failed to halt the decline as Wix also pushed staff back to full-time office work and reshaped development roles for the AI era.

Is Wix’s 1,000-person layoff a strategic pivot or a fatal misstep in the AI era?

As Wix bets its future on AI assistants, is the technology a threat or an excuse for its mass layoffs?