Google Risks Losing 3% U.S. Share as Pixel 11’s Tensor G6 Lags Rivals
Updated
Updated · Wccftech · May 28
Google Risks Losing 3% U.S. Share as Pixel 11’s Tensor G6 Lags Rivals
1 articles · Updated · Wccftech · May 28
800,000 Pixel phones shipped in the U.S. in Q1 2026, down from 900,000 a year earlier, leaving Google with just 3% market share as analysts warn the Pixel 11 could slip further.
Tensor G6 is expected to trail rival chips on performance, with a reportedly dated GPU, while Qualcomm and Apple are set to push 2nm-class processors in competing flagship phones.
Pricing is the immediate pressure point: a discounted 512GB Pixel 10 Pro XL still costs $1,019, versus $1,049.99 for Samsung’s Galaxy S26 Ultra, and a base iPhone 17 starts at $799.
Google’s clearest pitch remains software efficiency, fast Android and security updates, and everyday usability, but the report says reliability, bug fixes and a lower Pixel 11 launch price matter more than raw speed.
As its premium phones fail, is Google’s true smartphone future in the budget market?
After six generations of failure, can Google's Tensor chip ever escape its 'performance curse'?