Motorola, Honor Post Europe’s Biggest Q1 2026 Share Gains as Samsung and Apple Also Rise
Updated
Updated · PhoneArena · May 28
Motorola, Honor Post Europe’s Biggest Q1 2026 Share Gains as Samsung and Apple Also Rise
8 articles · Updated · PhoneArena · May 28
Q1 2026 data showed Motorola and Honor as Europe’s biggest smartphone market-share gainers, leading a quarter in which the region’s top brands broadly improved sales.
Samsung and Apple also expanded handset sales, indicating the gains were not limited to smaller challengers but spread across the market’s leading vendors.
At the model level, Apple’s iPhone 17 series and Samsung’s Galaxy A16 4G were highlighted as standout performers in Europe during the quarter.
The report points to a competitive European market where both premium devices and lower-cost mass-market phones helped drive vendor momentum.
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