Restaurants Roll Out $5.28 Burgers and Freebies for May 28 National Burger Day
Updated
Updated · New York Post · May 28
Restaurants Roll Out $5.28 Burgers and Freebies for May 28 National Burger Day
11 articles · Updated · New York Post · May 28
May 28 promotions span major chains nationwide, with Burger King offering a free hamburger on a $3 purchase and Whataburger giving rewards members a free burger with a medium fry and drink.
Several brands centered deals around low-price burgers: Smashburger priced any single-patty burger at $5.28, Wayback Burgers sold a Classic Burger for $5, and Ruby Tuesday offered a burger meal with garden bar for $8.99.
App and loyalty programs drive many offers, including Arby’s buy-one-get-one sandwiches through May 31, Shake Shack’s free burger on $10 orders, and Sonic’s free Smasher with a $5 spend.
Some chains added limited-time hooks beyond discounts, from Emmy Squared Pizza’s $5 Chopped Cheese debut to Jack in the Box’s meal tied to a $75,000 sweepstakes and Wahlburgers’ lunch giveaway with Chef Paul Wahlberg.
With beef prices soaring, are these burger deals a smart business strategy or just a race to the bottom?
Do one-day food promotions build lasting loyalty or just attract customers who will never pay full price?