Universal Opens 20-Acre Kids Resort in Texas on July 1

4 articles · Updated · Bloomberg · May 28

July 1 marks the debut of Universal Kids Resort in Texas, the company’s first theme park built specifically for young children.
The 20-acre park is meant to reach families whose kids may find Universal’s larger parks and attractions overwhelming.
Seven themed lands will anchor the resort, including Shrek’s Swamp, Jurassic World Adventure Camp and DreamWorks’ TrollsFest.

As Universal's kid-centric park opens, how will it reshape entertainment and marketing for the youngest generation?

Universal is betting $550 million on a kids-only theme park. Is this a genius move or a massive miscalculation?

With its July 1 opening, how will the new Universal resort permanently alter the economy and identity of Frisco, Texas?