Google Launches $99 Fitbit Air, a Screenless Tracker With 7-Day Battery

8 articles · Updated · Men's Health · May 27

$99 Fitbit Air is Google’s first Fitbit device since 2023, offering a 12-gram, screenless band that tracks heart rate, sleep, steps and workouts without a required subscription.
Google is pitching the device as a simpler alternative to feature-heavy wearables, shifting all data to the new Google Health app instead of putting notifications and metrics on the wrist.
Health Coach — a Gemini-based AI assistant — handles workout plans, sleep analysis and food logging, but those deeper features sit behind Google Health Premium at $9.99 a month or $99.99 a year after a three-month trial.
Core sensors include SpO2, skin temperature variation and irregular heart rhythm alerts, while Google says new sleep models are 15% more accurate than the previous Fitbit generation.
The launch positions Fitbit Air between smartwatches and subscription-heavy screenless bands like Whoop, aiming at users who want lighter-touch health tracking rather than constant data analysis.

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