YouTube Launches AI-Prompted Custom Feeds for U.S. Users, Supporting English Requests Under 10 Minutes
Updated
Updated · The Verge · May 28
YouTube Launches AI-Prompted Custom Feeds for U.S. Users, Supporting English Requests Under 10 Minutes
10 articles · Updated · The Verge · May 28
U.S. users signed in on YouTube mobile or desktop are starting to get a new “Your custom feed” tab that builds a personalized video stream from text prompts.
English-language requests can target interests, moods or topics—such as guided meditations under 10 minutes or deep-dive AI podcasts—and the resulting feed can be pinned to the top of the homepage.
YouTube says prompts can be edited anytime to generate a new feed, while users can report bad results through a “Something wrong?” option in the tab’s menu.
Search and watch history must be enabled to see the feature, which mirrors a broader push by platforms such as Spotify and Instagram to give users more AI-driven control over recommendations.
As AI curates perfect video feeds, are we sacrificing genuine discovery for the comfort of personalized echo chambers?
Will AI-generated feeds help niche creators get discovered, or just create a new algorithmic gatekeeper for them to overcome?