Audi Revolut F1 Team Races in Miami After 1 Pre-Race Fire
Updated
Updated · Bloomberg · May 28
Audi Revolut F1 Team Races in Miami After 1 Pre-Race Fire
3 articles · Updated · Bloomberg · May 28
One Audi Revolut F1 Team car caught fire before the Miami Grand Prix, but both cars still took the start and put Revolut’s branding on track.
One driver finished a lap behind the winner, yet Revolut said the weekend’s main goal was visibility rather than results.
Antoine Le Nel, Revolut’s chief growth and marketing officer, said appearing among F1’s 11 teams helps position the fintech alongside sponsors such as JPMorgan, American Express, Visa and Mastercard.
The Miami outing underscores how Revolut is using Formula 1’s global stage to present itself as a peer to major financial and corporate brands in the US market.
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