Huanlou Village Builds Tourism Hub With 4 Youth-Led Business Formats

4 articles · Updated · Xinhua · May 28

Huanlou Village in Zhejiang has expanded its tourism offering around a youth entrepreneurship platform, adding tea culture spaces, outdoor camps, specialty dining outlets and parent-child programs.
Local authorities are using targeted incentives to attract young founders, including free design plans for business premises, rent cuts or exemptions, and other funding support.
Young entrepreneurs are already operating venues on the ground, from tea experience spaces to cat-themed collection stores and cafes serving visiting tourists.
The push is aimed at turning the village into a distinctive cultural and tourism consumption destination as rural areas seek growth through youth-led businesses and experiential travel.

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