Nigel Williams Backs AI Dubbing for Comedy After Flawless Fix Won Over Producers

1 articles · Updated · Deadline · May 27

Nigel Williams said AI should be used in comedy editing when it makes scenes funnier, after testing Flawless dubbing to insert ADR while keeping the camera on an actor’s face.
The fix impressed producers with its result but was ultimately dropped because of what Williams described as industry “ickiness” around AI, prompting him to go public in a podcast letter and interview.
Williams drew a line at AI-generated scenes, arguing instead for performer permission and transparency, while acknowledging fears that dubbing tools could become a step toward replacing actors.
Jimmy Mulville, a producer on Derry Girls, backed the experiment as a human editor’s creative use of technology, underscoring a wider debate in entertainment over where AI should and should not be used.

Is Hollywood's 'AI ickiness' a principled artistic stand or a futile battle against an inevitable tech revolution?

With unions approving AI tools, what stops actors from becoming studios' digital puppets?

If AI can perfect a performance, does it erase the human flaws that make art feel real?