Pattie Gonia Urges Patagonia Board to Drop $1 Trademark Suit

6 articles · Updated · The Guardian · May 28

Wyn Wiley, who performs as Pattie Gonia, publicly answered Patagonia’s January lawsuit for the first time, posting an Instagram video and sending the board a letter demanding the case be withdrawn.
Patagonia sued in Los Angeles after Wiley sought a trademark in September to sell clothing and promote environmental activism under Pattie Gonia, saying the mark could irreparably harm a brand built over 50 years.
Wiley said the nominal $1 damages claim masks potentially heavy legal costs, called the case an attempt to "erase an activist," and argued their merchandise was parody that never used Patagonia’s logo, font or branding.
Thousands of Pattie Gonia supporters have flooded Patagonia’s social channels urging it to drop the case, while the company says it spent years trying to reach an agreement and is protecting its trademark, not seeking profit.
The clash is especially pointed because Patagonia has cultivated a climate-first identity, including a 2022 ownership overhaul that directed company profits toward fighting the environmental crisis.

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