Jack in the Box Launches 5-Item Hot Ones Menu Through July 22
Updated
Updated · MediaPost Communications · May 27
Jack in the Box Launches 5-Item Hot Ones Menu Through July 22
7 articles · Updated · MediaPost Communications · May 27
June 1 marks the start of Jack in the Box’s limited-time Hot Ones collaboration, centered on a Munchie Meal tied to World Cup viewing and running through July 22.
The meal offers a Sriracha Curly Fry Burger or Chick-N-Tater Melt, plus two tacos, curly fries and a drink, reworking core Jack items with Hot Ones Sriracha and Buffalo sauces.
The broader 5-item lineup also adds Sauced & Loaded Fries, a Hot Ones Sriracha Jr. Jumbo Jack Cheeseburger and a Hot Ones Buffalo Jr. Chicken Sandwich.
Five blind-bagged soccer-themed collectibles — mini bobbleheads or jersey keychains — are included with the Munchie Meal while supplies last.
The tie-up extends Jack in the Box’s 75th-anniversary push by pairing the chain with Hot Ones, the First We Feast interview franchise with more than 27 million followers.
With data showing spicy food sales are cooling, is Jack in the Box's fiery new menu a brilliant counter-move or a risky gamble?
Beyond the temporary hype, can this World Cup-timed meal deliver the sustainable long-term growth Jack in the Box desperately seeks?