ITB China Draws 900 Exhibitors, Up 20%, as Travel Demand Rebounds
Updated
Updated · fvw.de · May 27
ITB China Draws 900 Exhibitors, Up 20%, as Travel Demand Rebounds
1 articles · Updated · fvw.de · May 27
900 exhibitors from 85 countries are attending this week's ITB China in Shanghai, a 20% increase that organizers say reflects stronger interest in the Chinese travel market.
Outbound trips by Chinese travelers are rising again, and international visitor traffic into China is also picking up, giving the trade fair a broader recovery backdrop.
Shanghai's turnout still comes with constraints: the report says significant hurdles remain even as momentum improves across both outbound and inbound travel.
China offers visa-free entry, but will a lack of international flights cap its tourism boom?
As China's tourism booms, can it solve the digital payment hurdles frustrating its international visitors?