12.6 million Galaxy phones gave Samsung a 38% share of Europe’s smartphone market in Q1 2026, its highest level in several years despite later-than-usual launches for the Galaxy S26, A37 and A57.
Omdia said demand was helped by the Galaxy A16 4G, showing Samsung’s lead was driven not only by new flagships but also by strong mass-market sales.
Apple fell to second with a 26% share, though its unit sales still rose 8.8% from a year earlier on demand for the iPhone 17 lineup, plus the iPhone 15 and 16e.
Xiaomi stayed third with about 4.5 million shipments after a 15% annual decline, while Motorola shipped 1.9 million units, OPPO 1.3 million, and HONOR reached a 6% share after 60% growth.
The quarter points to a more competitive European market below the top two, but Samsung widened its lead even with a delayed product rollout.
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