Meta Tests $7.99 AI Subscriptions as It Seeks Revenue Beyond Ads
Updated
Updated · CNBC · May 27
Meta Tests $7.99 AI Subscriptions as It Seeks Revenue Beyond Ads
5 articles · Updated · CNBC · May 27
Meta will start testing paid Meta AI plans next month in Singapore, Guatemala and Bolivia, charging $7.99 for Meta One Plus and $19.99 for Meta One Premium.
The subscriptions mark Meta's first direct charge for AI features, with the higher tier offering more computing capacity for bigger, more complex requests while a free version remains available.
Naomi Gleit said the plans target businesses and creators with tools to automate tasks, boost content and protect brands as Meta pushes to match OpenAI, Anthropic and Google Gemini.
The move extends Meta's broader subscription push and follows its new Muse AI model launch after the company's $14.3 billion Scale AI investment; Meta shares rose nearly 4% Wednesday.
As Meta rolls out paid features, are we witnessing the end of free social media as we know it?
Can Meta's new $50 subscription truly replace thousands spent on ad agencies for small businesses?
Meta Bets Big on Subscriptions: WhatsApp Plus, Instagram Plus, and $49.99 Creator Tier Aim to Diversify Revenue in 2026
Overview
Meta is expanding its revenue strategies by launching new subscription services like WhatsApp Plus, Instagram Plus, and advanced Meta One tiers. This move builds on the proven success of the subscription model, as seen with Snapchat+, and responds to strong market demand for premium social features. WhatsApp Plus, for example, is available in select regions and offers enhanced personalization and organizational tools for a monthly fee. These subscriptions aim to provide added value for both individual users and businesses, helping Meta diversify its income beyond advertising while adapting to changing user expectations and competitive pressures.