Tim Hortons Reverses Hiring Strategy to Add Local Workers as Dunkin' Donuts Renews 1 Rivalry
Updated
Updated · The New York Sun · May 26
Tim Hortons Reverses Hiring Strategy to Add Local Workers as Dunkin' Donuts Renews 1 Rivalry
5 articles · Updated · The New York Sun · May 26
Tim Hortons is shifting to local hiring, reversing a strategy tied to foreign labor as it tries to plug a youth employment gap.
The change comes as the Toronto-based chain braces for renewed competition from Dunkin' Donuts, reviving a long-running rivalry in its home market.
By leaning more on local workers, Tim Hortons is also responding to criticism over dependence on foreign labor while repositioning its staffing model ahead of that fight.
Is Tim Hortons hiring Canadians, or just finding cheaper labor before new anti-slavery laws and Dunkin's arrival?
With conflicting lobbying records, is Tim Hortons' pivot to local hiring a genuine strategy or a calculated deception?