Google Pixel US Shipments Fall 7% to 800,000 in Q1 as Midrange Demand Slumps 19%
Updated
Updated · 9to5Google · May 27
Google Pixel US Shipments Fall 7% to 800,000 in Q1 as Midrange Demand Slumps 19%
5 articles · Updated · 9to5Google · May 27
Google Pixel shipped about 800,000 phones in the US in Q1 2026, down from roughly 900,000 a year earlier, while holding the No. 4 position and a 3% market share.
Omdia tied the weakness to a softer US market: total smartphone shipments fell 3% year over year, growth came only in sub-$300 devices, and the $300-$599 segment dropped 19%.
Apple still led with 19.9 million shipments and 60% share despite a 3% decline, while Samsung fell 5% to 7.9 million even with the Galaxy S26 launch.
Motorola was the only top-five brand to grow, rising 18% to 3.6 million shipments and 11% share, helped by Moto G models that made up 70% of its volume before price hikes.
The US now looks like an outlier for Google: Omdia said Pixel has started 2026 well globally, even as its core US market weakened.
Why is Motorola the only smartphone brand that grew in the US while giants like Apple and Samsung declined?
As the mid-range phone market collapses, must US consumers now choose between budget devices or premium flagships?