I Love Boosters Opens on 1,750 Screens After $430,000 Previews as Boots Riley Pushes Turnout
Updated
Updated · Deadline · May 22
I Love Boosters Opens on 1,750 Screens After $430,000 Previews as Boots Riley Pushes Turnout
2 articles · Updated · Deadline · May 22
$430,000 in Thursday previews and early screenings gave Neon’s I Love Boosters an initial lift as it entered a crowded Memorial Day wide release.
Boots Riley urged fans to travel to one of the film’s 1,750 locations, saying a strong start is needed to win additional screens beyond the current footprint.
The surreal crime comedy arrives with strong reviews — 92% Certified Fresh on Rotten Tomatoes — and stars Keke Palmer, Naomi Ackie, Taylor Paige and Demi Moore.
Neon backed the launch with SXSW merchandise tie-ins, a gas giveaway for the first 70 cars in Los Angeles and an 11-university tour led by Riley.
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