New York Jets Push Microsoft Copilot to 91% Daily Front-Office Use as AI-First Culture Takes Hold
Updated
Updated · Defector · May 28
New York Jets Push Microsoft Copilot to 91% Daily Front-Office Use as AI-First Culture Takes Hold
2 articles · Updated · Defector · May 28
91% of the Jets' front office now uses Microsoft Copilot every day, up from only "a handful" roughly 100 days ago, with staff averaging two to three prompts daily.
Iwao Fusillo, who joined in January as chief analytics and data officer, said the immediate gain is cultural rather than financial: getting the organization to "think AI-first."
More than 20 projects have already moved into a second phase of automation, including sponsor prospecting, revenue reconciliation and structuring medical data from draft-combine player evaluations.
The rollout extends a broader sports trend of using machine learning and AI tools for front-office decision-making, though the report notes adoption alone does not guarantee better analysis or on-field results.
Is the Jets' rapid AI adoption a model for success or a warning about moving too fast?
As AI helps draft the next NFL star, what ethical lines are sports teams quietly crossing?