Porsche Launches Cayenne Turbo Electric in Fortnite, Adds 3D Configurator Mode Until May 23
Updated
Updated · Porsche Newsroom · May 20
Porsche Launches Cayenne Turbo Electric in Fortnite, Adds 3D Configurator Mode Until May 23
5 articles · Updated · Porsche Newsroom · May 20
May 23 is the cutoff for Porsche’s Cayenne Turbo Electric appearance in Fortnite, part of a launch campaign tied to the new EV SUV.
May 20 also brings an unlockable Fortnite-themed 2D and 3D environment to Porsche’s Car Configurator, letting users view the model with Epic’s Unreal Engine-based visuals.
A joint Porsche-Epic trailer places the Cayenne Turbo Electric across multiple Fortnite settings to emphasize its all-terrain capability and connect the in-game debut with Porsche’s real-world customization platform.
The configurator feature first opened through a secret code shared among Fortnite fans, but Porsche now says anyone using the specific Cayenne Turbo Electric link can access it, and apply the mode across the Cayenne Electric range.
With Porsche in Fortnite, are video games the new battleground for luxury brand dominance?
As automakers cut real options, are virtual showrooms just creating an illusion of choice?