Google Launches $99 Fitbit Air, Challenging Subscription Fitness Trackers

8 articles · Updated · Android Police · May 26

$99 Fitbit Air gives buyers core health metrics without a paywall, positioning Google against screenless rivals such as Whoop and Oura.
Google is using the screenless design to sidestep direct smartwatch competition with Apple and Samsung, targeting users who want passive tracking without constant notifications.
Core features include heart-rate variability, deep sleep analysis, SpO2 and activity tracking, while optional Gemini-powered coaching costs $10 a month or $99 a year.
The premium coaching tier is also bundled into Google AI Pro at $20 a month, tying Fitbit’s health data and hardware expertise more closely to Google’s broader AI ecosystem.
Battery life is listed at up to 7 days in this report, though earlier reviews cited more than 8 days, leaving real-world sensor accuracy and endurance as key tests after launch.

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