Currys Cuts Star Fox Pre-Orders 10%, Undercutting £41.99 Digital Price

1 articles · Updated · Nintendo Life · May 26

Currys has priced Star Fox physical pre-orders at £40.49 after a 10% discount, below the game's £41.99 digital price ahead of its 25 June 2026 launch.
The retailer lists the base boxed edition at £44.99, but its standard pre-order promotion flips the usual pricing gap and makes the physical copy cheaper.
The same discount also undercuts digital pricing on other Nintendo titles: Rhythm Paradise Groove falls to £26.99 from a £29.99 list price, while Splatoon Raiders drops to £38.69 from £42.99.
Free delivery on release dates adds to the offer, highlighting how UK retail promotions are beating eShop pricing even on first-party releases.

Are Currys' deep discounts a new lifeline for physical games, or a final move against digital's dominance?

How will Nintendo's digital store respond to a major partner aggressively undercutting its prices?