Ferrari Unveils $640,000 Luce EV as First 5-Seater Draws Design Backlash

9 articles · Updated · Business Insider · May 26

$640,000 Ferrari Luce — the brand’s first fully electric model and first five-seater — debuted Monday and was quickly mocked online for its styling.
Users on X compared the car to a Nissan Leaf, Kia and other mass-market models, while some posted AI-generated redesigns they said looked sleeker and more Ferrari-like.
Ferrari pitched the Luce as a high-performance EV with four electric motors, 0-60 mph in 2.5 seconds and a glass-heavy body, unveiling it in an Instagram video with Charles Leclerc and Lewis Hamilton.
Designer Marc Newson, who worked on the car with Jony Ive, said on a podcast that criticism is part of innovation and argued nostalgia makes future-focused design harder.
The launch puts Ferrari into a luxury EV field already entered by Porsche, Cadillac and Rolls-Royce, but with a debut centered as much on aesthetics as on performance.

At $640,000, is Ferrari's polarizing EV a brilliant gamble on the future or a costly misjudgment of the ultra-luxury market?

Can Ferrari's patented sounds and tactile controls truly replace the soul and roar of a classic V12 engine for brand purists?