Almarai's Ramadan Snap AR Campaign Reaches 15 Million, Draws 9 Million Virtual Visitors
Updated
Updated · Campaign Middle East · May 26
Almarai's Ramadan Snap AR Campaign Reaches 15 Million, Draws 9 Million Virtual Visitors
1 articles · Updated · Campaign Middle East · May 26
Almarai said its Harat ALYOUM Ramadan activation on Snapchat reached more than 15 million people across Saudi Arabia and brought over 9 million users into its virtual neighborhood experience.
The campaign linked Snap Map Promoted Places with a dedicated AR Lens, turning locations in Riyadh, Jeddah and Dammam into entry points for a Ramadan-themed digital neighborhood.
207.9 million impressions, a 73% higher open rate than global benchmarks and playtime 1.7 times above benchmarks pointed to strong engagement with the immersive format.
A weekly Harat ALYOUM content series extended the push, with the first episode topping 1.5 million views shortly after release.
The effort, built with Snap and Starcom KSA, used a full-funnel mix of Promoted Places, AR Lens, Commercials, Chat Ads and Snap Ads to test location-based, culturally tailored brand engagement at scale.
Did Almarai's virtual world truly capture Ramadan's spirit, or was it just a high-tech commercialization of tradition?
Can immersive digital campaigns survive the real-world economic risks now facing the Gulf region?
With WebAR and AI now standard, what is the next frontier for brands creating seamless 'phygital' customer journeys?