Meta Tests AI Zuckerberg for Employee Communication as CEO Pushes Costly AI Bet

7 articles · Updated · 24/7 Wall St. · May 25

Meta is reportedly testing an AI version of Mark Zuckerberg to communicate with employees, an early internal use of digital-twin technology tied to the company’s broader AI push.
The experiment aims to give staff faster access to the founder’s guidance, potentially speeding decisions, reducing management friction and flattening parts of Meta’s corporate structure.
That trial fits Meta’s heavy AI spending and wider effort to build agentic tools and digital labor systems, including use of internal data through its Model Capability Initiative.
The move suggests Meta sees practical workplace deployment—not just consumer products—as a path to eventually lift productivity, revenue per employee and its position in the AI race.

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