Ferrari Unveils $600,000 Luce EV as Luxury Carmakers Chase High-End Demand
Updated
Updated · Yahoo Autos · May 25
Ferrari Unveils $600,000 Luce EV as Luxury Carmakers Chase High-End Demand
6 articles · Updated · Yahoo Autos · May 25
Ferrari is set to unveil the nearly $600,000 Luce, its first fully electric model and a major break from the brand’s gasoline-powered heritage.
The launch reflects rising demand for premium EVs, with analysts describing Ferrari’s move into electrification as a risk but also a bet on affluent buyers.
The Luce follows teaser releases and pre-orders opened earlier this year, with first customer deliveries expected in October and pricing previously indicated at more than €500,000.
China’s JAC Group underscored the same trend by unveiling the $173,000 Maextro, a domestic ultra-luxury model seen as a challenger to established European marques.
Together, the launches suggest the EV shift is extending beyond mass-market cars into the highest-priced tier of the global auto market.
Will Ferrari's first EV be forced into a name change over a 60-year-old Mazda trademark?
Is Jony Ive’s controversial 'cold' interior a design misstep for Ferrari's passionate brand identity?
Ferrari Luce Debuts: Inside the €500,000 Electric Supercar Redefining Maranello’s Future
Overview
On May 25, 2026, Ferrari debuted the Luce, its first fully electric vehicle, marking a major step in the brand’s shift toward electrification. This launch follows CEO Benedetto Vigna’s multi-year business plan, which set ambitious targets for electric models in Ferrari’s lineup by 2030, aligning with the European Union’s 2035 ban on new petrol cars. The Luce’s chassis was designed from scratch, featuring a compact wheelbase and forward driving position, achieving a remarkable balance of comfort and responsiveness with minimal weight gain. This positions Ferrari as a leader in the evolving luxury electric vehicle market.