U.S. Swimwear Market to Reach $11.75 Billion by 2034 as Online Sales Grow 9.2%

1 articles · Updated · marketdataforecast.com · May 25

$11.75 billion is the projected size of the U.S. swimwear market by 2034, up from $7.69 billion in 2025 and $8.07 billion in 2026, implying a 4.82% compound annual growth rate.
55 million Americans swam at least once in the past year, while more than 200 million visit public pools and beaches annually, supporting demand for performance, leisure and vacation swimwear.
44.3% of the 2025 market came from polyester and nylon products, and offline retail held the same share as shoppers still prefer trying on swimwear; online sales are forecast to expand fastest at 9.2% CAGR.
Growth is also being shaped by inclusive sizing, body-positivity marketing, recycled materials and UPF 50+ technical fabrics, even as seasonality, high e-commerce return rates and intense brand competition pressure margins.

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